Retail Insight: It’s Not an Apocalypse, But it is a Changing Time in Retail

Ivan L. Friedman, president and CEO of RCS Real Estate Advisors, has seen his share of real estate cycles. Working on about 40 million square feet of retail per year, Friedman and his firm believe we are in the midst of a long-lasting cycle — but one that is far from the “retail apocalypse” we continue to hear about.

This is also a time, Friedman, contends, when retailers are looking at their footprints, determining whether they need less space and whether they’re happy with their rents as compared to their sales figures. He believes this has led many retailers and landlords to have realistic conversations about the paradigm shift that has occurred in retail as brick-and-mortar stores face increasing competition from online shopping.

Click the video above to hear more from Friedman about retailer adaptation in today’s real estate cycle.


This video was created as part of the Retail Insight newsletter by Shopping Center Business, a six-week publication leading up to ICSC RECon and including post-conference coverage. The videos in the publication are created in conjunction with our content partners, which sponsor the newsletter. Click here to subscribe and see archived newsletters.


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